Strategic Marketing Plan For A Successful Business

Article Review The key to a successful business is creating a specific detailed strategic marketing plan outlining product pricing. It is important for the marketing plan to include product pricing strategies in anticipation for the fluctuation of competing products and consumer demands. In the article Prices Marketing Strategies by Adrian Gherasim (2012), the article details the various methods to price product from creation, when competition enters the market, to when price adjustments should be made. Marketing strategies should take into consideration supply and demand when determining prices since pricing will consistently need to be adjusted depending on the market. Marketing strategies should continue to follow marketing trends to increase and decrease product prices in order to maximize profit. The article is written to identify the many strategies that are used for pricing. The article argues that products will always have competition, creating pricing strategies and setting pricing to align with peak market control will allow the firm to obtain the highest profit levels. It outlines pricing through all stages from the product creation, maintaining products on the market, what to do when encountering market competition, going on the defense, price attacking the competition, and when to modify pricing. It provides insight on pricing in bulk, pricing through low margin on sales items, but high profits on necessary companion item, pricing strategies to helpShow MoreRelatedWhy Do Healthcare Practices Need a Marketing Plan?793 Words   |  3 Pagesadvertising and marketing efforts for the coming year is known as a marketing plan. A marketing plan includes a statement of the marketing situation, a discussion of target markets and company positioning and a description of the marketing mix intended for use in reaching marketing goals (entrepreneur.com, 2012). A second definition of a marketing plan is as follows: a plan that describes the activities involved in achieving certain marketing objectives within a given timeframe. A market plan starts offRead More Marketing Strategy Implementation in Higher Education854 Words   |  4 Pagesreview addressed the strategic implementation of marketing initiatives within international higher education entities (Naidoo Woo, 2011). This article was of particular interest to me due to its specific focus on marketing within higher education entities (HEI’s). The authors focused their research on 10 universities which recruit international students; specifically, on 570 questionnaires from mid-level marketing managers responsible for strategic implementation of marketing initiatives. (NaidooRead MoreCompany and Marketing Strategy: Partnering to Build Customer Relationships1465 Words   |  6 Pagesable to: 1. Explain companywide strategic planning in its four steps 2. Discuss how to design business portfolios and develop growth strategies 3. Explain marketing’s role in strategic planning and how marketing works with its partners to create and deliver customer value 4. Describe the elements of a customer-driven marketing strategy and mix, and the forces that influence it 5. List the marketing management functions, including the elements of a marketing plan, and discuss the importance ofRead MoreWhile Your Healthcare Practice Needs a Marketing Plan Essay1135 Words   |  5 PagesNeeds a Marketing Plan Angela Bostick-Dixon Ashford University Strategic Planning amp; Marketing in Health Care MHA 626 Cynthia Davis November 27, 2011 Why Your Healthcare Practice Needs a Marketing Plan The business plan of any organization can only occur after a successful strategic plan is form and securely in place. The strategic plan in any corporation, organization, and small business ventures has a vision on where this organization needs to be in the future. â€Å"The strategic plan isRead MoreMarketing Plan827 Words   |  4 Pagesï » ¿Marketing Business Environment Marketing Planning: An Overview of Marketing 6 main questions to ask in order to create your marketing plan: 1. Where are we now? (Business Mission, Marketing audit, SWOT analysis) 2. How did we get here? (Business Mission, Marketing audit, SWOT analysis) 3. Where are we heading? (Marketing audit, SWOT Analysis) 4. Where would we like to be? (Marketing objectives) 5. How do we get there? (Core Strategy, Marketing mix decisions, Organization, ImplementationRead MoreMgt 521 Functional Areas of Marketing and Hr1137 Words   |  5 PagesFunctional Areas of Business - Marketing and Human Resources â€Æ' Functional Areas of Business - Marketing and Human Resources The MBA overview highlights several areas of business that are studied in the MBA program at University of Phoenix. Two of the functional areas of business that appeal to me are marketing and human resources. This paper will review these two business functions, and provide an explanation of the management role in each area. Marketing Business Function. Read MoreEssay about Mgt 521 Week 2 Functional Areas of Business718 Words   |  3 PagesAreas of Business Paper Improving marketing has become a top priority of successful inventors and corporations. Most corporations’ research different groups and needs in the marketplace, satisfy the consumers in a superior way by targeting their wants and needs. All marketing strategies are built on segmentation, targeting, positioning, and then position its offering so that the target market recognizes the company’s image and terrific offerings. There are many different business areas whichRead MoreProduct Marketing Plan For Marketing1683 Words   |  7 PagesProduct Marketing Plan In the business, the world, marketing is the trade of introduction of inventors and corporations to the consumer. This trade will be in the regards to marketing the product and/or services also the invention. Marketing point will be conducted with a series of surveys, test groups and information collected for a target marketing segment. In these, conduct informational studies, the marketing will figure to correct target market, consumer and the supply and demand of the productRead MoreStrategic Marketing Process Essay974 Words   |  4 PagesStrategic Marketing Process The purpose of this paper is to briefly explore the strategic marketing process, specifically the key phases of planning, implementation, and control. In addition, the application of mixed marketing to create a market segments as well as customer loyalty is equally explored. Several relevant scholarly sources were identified to provide research and information about the strategic marketing process and its evolutionary development from the industrial to the informationRead MoreMarketing Plan1347 Words   |  6 PagesA marketing plan is the key to business. Its purpose is to maximize the business profits. As opportunities crop up or the business environment changes, the objective and marketing strategies in the plan will aim toward the best action. The marketing plan and the strategic marketing plan fit together in that both are essential for the success of a business. Without a strategic marketing plan, businesses can become uncertain in marketing efforts. The purpose of the st rategic marketing plan is

No Heros No Villians - 1488 Words

Sociology 461 Criminal Justice Systems Edward M. Stern No Heroes, No Villains; by Steven Phillips In the book No Heroes, No Villains the author Steve Phillips describes a story of a single dramatic trial of murder it offers a thoughtful and balanced presentation of the problems besetting our criminal courts, lays bare the mechanics of justice, and explains in graphic detail just what is wrong and right about our criminal justice system. Throughout this book there are many important details leading up to the trial of James Richardson. James Richardson was the accused in the case of the deceased NY Police Officer John Skagen. John Skagen was shot to death in a NY subway station on June 28, 1972. The Facts in this case are clear; Officer†¦show more content†¦Pinned to card was a gold Correction Officers Badge. After the investigation it was revealed that the badge was issued to a May Elaine Williams. In the beginning of the book Miss Williams was the victim of a robbery on March 2, 1972 at Marzans pub. At that time her pocket book was stolen. Her badge was in her bag at the time it was stolen. The bag was found and later returned to her by James Richardson, but the badge was never returned. The robbery remained unsolved. The facts were not at all clear to the Police Officers or the attorneys who will soon face this case. The players involved where many, but to name just a few: William M. Kunstler, a very popular and well-liked lawyer, he represented James Richardson. The Author of the book was the prosecutor in this case; he was young and unprepared to becoming an assistant district attorney for this case. But I do have to add that the work he did performed was excellent, but again William Kunstler he was a well-seasoned attorney. The fact that it was a well-known case from all the media outlets already put even more pressure over this new district attorneys head. John Skagens case had no real chance, because of this fact. Sad but true fact The accused James Richardson had the well know William Kunstler, who was very popular, well-liked lawyer with well-known cases. Mr. Kunstler knew exactly how to work the jury. He had the upper hand to begin with in this case. As for the outbursts throughout theShow MoreRelatedJohn Brown as the Villian or Hero Essay1950 Words   |  8 PagesJohn Brown as the Villian or Hero Browns attack on Harpers Ferry affected American culture more than can ever be understood. Tension between the North and South was building in the 1850s. Slavery among many other things was dividing the country into two sections. Brown was executed on December 2, 1859 for his murderous out-lash on society. Was his mind so twisted and demented that he would commit cold-blooded murder? The answer is no. John Brown was a man with a goal and a purpose.Read MoreOliver Cromwell- Hero or Villian? Essay1693 Words   |  7 PagesOliver Cromwell: Hero or Villain? Oliver Cromwell was a Puritan MP from Cambridgeshire when Charles I raised his standards in Nottingham, 1642. This was the start of the civil war. Cromwell introduced a new model army to the Parliamentarians which was a superior fighting force that led to the defeat of the Royalists. This influenced people to believe that he were a hero as they were against King Charles I. Cromwell seemed as the only person that would stand up to him. When the king was executedRead MoreThe Hero vs Villian Dichotomy in Beowulf Essay925 Words   |  4 Pagesand evil to young and old, light and dark to Christianity and paganism. All these dichotomies are represented clearly in the text; however the concept of Heroes and Villains can be pulled in many different directions. Although Beowulf is always the hero, it is questionable as to if his three opponents are simply â€Å"villains.† In the first of Beowulf’s three battles, he fights Grendel, an â€Å"evil creature†¦full of envy and anger† (13). Grendel, a cursed descendent of Cain who lived in the darkness, attackedRead MoreHow does steinbeck portray George, hero or villian?925 Words   |  4 Pagesfollowing the depression and economic poverty it caused. Steinbeck portrays George as a flawed character who doesnt display archetypal heroic qualities, however the reader empathizes with him. Steinbeck therefore ultimately presents him as a anti-hero within the context of the narrative. At the beginning of the novel, Steinbeck portrays George as a flawed character. George and lennie travel to a ranch , indicating the unsettled lifestyle of men during 1930s. Before arriving at the ranch, GeorgeRead MoreOliver Cromwell - A Hero for Some but a Villian for Many Essay630 Words   |  3 PagesOliver Cromwell is – and has always been – one of the most controversial characters in British and Irish history. There are few people in Great Britain and Ireland today who have not yet heard of Oliver Cromwell and either loathe him or see him as a hero. Yet, the world is not black and white and so is the truth about Cromwell. In order to understand his role in both countries as a whole, one has to look at the perspective of both nations, Cromwell’s beliefs and his motives. Oliver Cromwell’s religiousRead MoreKingsman The Secret Service Film Analysis918 Words   |  4 Pagesby an intelligent, yet conniving man. This film provides a good example of the film formula because it clearly identifies the significant components, which are including a hero with motivation, a villian that contributes to the conflict of the film, and how the hero overcomes the obstacles in order for a positive ending. The hero of the film was introduced while he was still a child, but with the passage of time, the main character was revealed as Gary â€Å"Eggsy† Unwin. He was being recruited into aRead MoreAnalysis Of The Movie Battleship Potemkin 854 Words   |  4 Pageswas the main reason of the uprising in the film so it’s important to know the poor conditions under the Tsarist Navy system. The movie also had heroes and villians which you could pick out easily. These alienated the audience to the side of the uprising and away from the Tsarist government. As the movie progressed so did knowing who the main hero which was Vakulinchuk, the sailor who lead the boycott and uprising. After the sailors took the ship from Tsarist control one of the captions followed VakulinchukRead MoreHow Batman (Dark Knight Trilogy) is a Failed Hero Essay1004 Words   |  5 Pagesmany different monikers, from â€Å"The Dark Knight† to â€Å"Gothams White Light† He is the hero of Gotham City. However, he is not the perfect superhero. Whenever he is fighting a villian such as the Joker and Bane, his methods are unorthodox to the average superhero. The way Batman fights crime, destroying the enviroment to do whatever it takes to stop the villian, and involving collateral damage, makes him a failed hero. Batmans vengance starts out in Batman Begins. As a young boy, Bruce witnessed hisRead MoreMedusa Essay866 Words   |  4 Pageswith snakes as hair and eyes that turned people into stone, she was cursed. Even worse, Medusa was not punished for her own wrong doing. Medusa’s life was completely changed after something horrific happened to her. In this story, Medusa is not the villian, nor the monster many see her as today. Medusa was a girl who was missunderstood. Before Medusa became cursed, she was a normal woman who lived in Athens, Greece. She was a very beautiful women and she was aware of that. Medusa was quit a narsissistRead MoreMovie Analysis : Superman, Batman, And Iron Man1495 Words   |  6 Pagesrepresents a brave man who dresses up in disguise as a dark, scary hero figure who goes out at night to protect his city. Furthermore, In the film Iron Man, a rich playboy builds a suit with futuristic technology and risks his life to stop crime in his city. At the heart of each of these movies is the hero archetype. The Hero archetype symbolizes a person who is willing to sacrifice their life to protect others from harm. To begin with, the hero archetype was first seen in classical mythology from the time

Supply, Demand and Diversity Factors in the Workforce of Australia Free Essays

1. Labour Supply Analysis (to determine if the number and types of employees required are available when and where they will be needed). You should analyze current workforce’s capacity to meet current and predicted demands for business goods and services. We will write a custom essay sample on Supply, Demand and Diversity Factors in the Workforce of Australia or any similar topic only for you Order Now The process begins with the internal analysis of existing employees in the company. If the number or mix of staff are not sufficient or not meet the requirements, the search for external information is required. Theses information can be obtained through the intranet, policy documents, divisional reports and etc. The beginning is made a list of current employees to identify future skills. This analysis includes an audit of current skills of each employee. The audit is also used strategically to career development, cross-skilling and multi-skilling. Even with the availability of these resources, the greatest challenge is also to establish a dialogue with the staff to meet the goals and aspirations them and also if they want an opportunity to grow within the company. According to new research, companies are not giving the right support to their staff. Without opportunities, employees are going away. For this reason the skills shortage and staff turnover still are being a problem. People need to feel purposeful and valued about where the organization is going. The companies need to create strategies to retain their talent and this is the main feature that ensures competitiveness, much more than material resources, financial and technological. The ANZ bank has a supply intensive with over 15. 000 suppliers providing good and services that keep their operations. Their focus is on strengthening their relationship with local suppliers in all markets and their supply chain is located in Australia, New Zealand, Singapore, Hong Kong and India. 2. Labour Demand Forecasting (estimating the number and type of employees needed to meet organisational objectives). Using (not just repeating) the labour supply data or demographic and economic data: explain how this data will be used to forecast human resources supply within ANZ Bank Australia. The Human Resource Planning will be affected according to the level of business development. If the company is starting now, the HRP will hire only candidates with skills that sustain the operations of the company. But if the company is growing, the HRP will focus on the hiring of experts. And if the company is in decline or challenge in the face of economic climate, the focus will be the restructuring. With the globalization, the advance of technology and the concept of sustainability, the companies need to adapte to these challenges. These challenges influence the vision and objectives of the companies. The strategy used by the bank is to nurture leadership team in regions where business is growing. Today this strategy is being implemented in Asia and the Pacific. ANZ bank seeks to avoid redundancies. 3. Balancing Supply and Demand Considerations Review of diversity in the Australian workforce – how would this affect/apply to ANZ Bank Australia. One of the problems that it has been affected the workforce in Australia is the redundancy and many employees have left their jobs for fear to lose the work. According to a survey, 76% will be looking for a new opportunity in the next 6 months. The main reason is that they are seeking a career development and wage growth. If the employee feels that is purposeful, valued, that have some support and rewards necessary, the employee remains in the company. An example that expresses this problem is with receptionist position because over half 54% of administration and office staff a new job and it have proven that receptionist are the most unhappy. This position is easily filled and employers don’t have to invest in these staff, even the reception staff are the face of an organisation. The challenge has been also finding people who are prepared to develop their skills and match the current needs of the companies. The qualities that employers are looking for today in candidates are: resilience, strong leadership, ability to seek ways to remain competitive from a business development standpoint and the ability to be more productive with limited resources. Employers are looking for who are make an impact on profitability today. The balancing supply and demand is based on recruitment (shortage) such as: full-time, part-time, job/work design, career management, remuneration practices. And also Reductions such as: Dismissals, retirements, retrenchments. 4. How to Formulate Staffing Strategies to meet Organisational Needs Define ow the article information will be used to define objectives and staffing strategies in ANZ Bank to retain required skilled labour. According to ANZ bank the staff strategies are used to create a new leadership team in which region that they are included. Others staffing strategies used are: open communication with staff (people need to feel purposeful and valuated); is impo rtant to communicate a clear vision to the employees and the goals and objectives of the company and also where the company is going to; provide some coaching and training; provide some salary package. How to cite Supply, Demand and Diversity Factors in the Workforce of Australia, Papers

Strategic Leadership free essay sample

Strategic leadership. This assignment critically evaluates leadership theories within a strategic framework by drawing upon literature sources and contrasting different academic perspectives. It will explore the relevance of strategic leadership within a small organization , as it appears that, from an initial review of the literature, that strategic leadership theories are aimed at large, complex, corporate organisations. Recommendations will be made as to whether or not the strategic leadership theories are of relevance to a small organisation and which theories have more relevance than others in this pecific organizational context. Leadership The concept of leadership is not new and it has been suggested that it was philosophers from ancient civilisations who first started to examine the definition of leadership (Grint 2001). The oldest known military text The Art of War (circa 400 BC) states: the leader of armies is the arbiter of the peoples fate, the man on whom it depends whether the nation shall be in peace or in peril (Sun (undated)). We will write a custom essay sample on Strategic Leadership or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page As early as the fourth century BC Plato believed leadership and the development of leaders to be of fundamental importance (Bass 1990). However, over the last few decades the oncept of leadership has been heavily studied and debated; so much so that, for the first-time reader on the subject matter, the definition leadership appears, at first sight, to be intangible. It would appear that every layperson, when asked, instinctively knows what a leader is, but when asked to describe this in detail they falter. Fielder (1987) states that there have been at least 65 definitions of leadership put forward, and Stogdill (1974) argues that there are almost as many definitions as there are commentators. Leadership has been defined by Bennis (1998) as a function of knowing yourself, aving a vision that is well communicated, building trust among colleagues, and taking effective action to realize your own leadership potential. However, Heifetz argues that there is little chance of ever resolving an all-embracing definition of leadership. This view is supported by Drucker (1996) who argues that the only definition of a leader is someone who has followers and Nanus (1997) who states that leadership is like the Abominable Snowman, whose footprints are everywhere but who is nowhere to be seen. Recent research carried out by the South West Regional Development Agency concludes that Despite recognition of the importance of eadership, there remains a certain mystery as to what leadership actually is or how to define it (Bolden 2004). Everyone has their own intuitive understanding of what leadership is, based on a mixture of experience and learning, which is difficult to capture in a succinct definition. The situation appears to be far more complex than less would have us believe. There does however appear to be some consensus that leadership is not management, and Zaleznik (1977) was one of the first to delineate the differences between leadership and management. He saw a leader as an artist, who uses reativity and intuition to navigate his way through chaos, whilst the manager is seen as a problem solver dependent on rationality and control. The dichotomy between leaders and managers was forcefully established by Bennis and Nanus (1985) who suggest that managers do things right whilst leaders do the right thing. Bennis (1989) went on to draw twelve distinctions between the two groups: Managers Leaders Managers administer Leaders innovate Managers ask how and when Leaders ask what and why Managers focus on systems Leaders focus on people Managers do things right Leaders do the right things Managers maintain Leaders develop Managers rely on control Leaders inspire trust Managers have a short-term perspective Leaders have a longer-term perspective Managers accept the status-quo Leaders challenge the status-quo Managers have an eye on the bottom line Leaders have an eye on the horizon Managers imitate Leaders originate Managers emulate the classic good soldier Leaders are their own person Managers copy Leaders show originality Source: Bennis (1989) Northouse (2004) also saw a distinction between leadership and management and observed that in general terms managers concerned themselves with tasks while eaders concerned themselves with people. Central to most of these distinctions is an orientation towards change. This concept is well represented in the work of Kotter (1990) who concluded that management is about coping with complexity whilst leadership, by contrast, is about coping with change. He proposed that good management brings about a degree of order and consistency to organisational processes and goals, whilst leadership is required for dynamic change. Strategic Leadership As with the definition of leadership, there is a similar problem when attempting to tie down precisely what strategy is. There are strongly differing opinions on most of the key issues of strategy and the disagreement runs so deep that a common definition of the term strategy is illusive (De Wit 2004). This leads to their being little hope of ever being able to define strategic leadership.